Mhikes, connected hiking -
The new TomTom for hiking trails right on your mobile phone!
The Mhikes application allows you to venture out on the trails with your smartphone. The latter becomes a full-on interactive guidebook with a map of the area, GPS navigation, as well as dynamic content that displays at exactly the right moment during the hike. It even works without a network connection!
Type of innovation :
people on vacation / end-users
Tourist site :
Start date: summer 2015
Design and R&D location: France, Meylan
[ Advantages ]
Economic benefits :
increase perceived value and customer satisfaction, increase the number of visitors, attract new customers
Environmental impact :
aide à la préservation de l'environnement.
Social impact :
use local subcontractors, highlight local cultural sites
[ Company value-add ]