Mhikes, connected hiking -
The new TomTom for hiking trails right on your mobile phone!
The Mhikes application allows you to venture out on the trails with your smartphone. The latter becomes a full-on interactive guidebook with a map of the area, GPS navigation, as well as dynamic content that displays at exactly the right moment during the hike. It even works without a network connection!
Start date: summer 2015
Design and R&D location: France, Meylan
[ Advantages ]
- Economic benefits : increase perceived value and customer satisfaction, increase the number of visitors, attract new customers
- Environmental impact : aide à la préservation de l'environnement.
- Social impact : use local subcontractors, highlight local cultural sites
[ Company value-add ]